Marketing

How to stay out of the trough of despair (part 3 of 3): 9 ways to market and sell like the big B2B boys

Most US manufacturers, finishers, and assorted job shops are being kept out of the digital revolution – and their valuations reflect that!  If you do not want to stay in the trough of despair (see my previous blog posts Peloton and Stan Shih’s Smile Curve and How to stay out of the trough of despair […]

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17 Ways to stay out of the Trough Of Despair

Most US manufacturers, finishers, and assorted job shops are being kept in the trough of the smile curve (see my previous blog post).  These companies are being pushed down into the trough while new products, services, and processes are being created both to the right and left of this curve and taking all the value with

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